Logo/Identity Development


Logo Design

Your logo expresses who you are and what you are about. Elements like color, shape, space, value, and texture all contribute to the message being communicated.

Logo Design Best Practices

There are some fundamental aspects to keep in mind when deciding on a design for your logo:

Distinctive
Developing your logo is the first outward step in "branding" your company. It will be the identifiable symbol that represents who the company is and what it stands for, conveying the unique core message. It needs to be distinctive and easily recognizable to set it, and the company, apart from the competition.

Simplicity
A company's logo will go on everything associated with that company. It may need to be printed on anything from billboards to key chains. A simple logo has the ability of going from very large to very small while still being easily recognized. The easier it is to recognize, the easier it is to remember. Remembering the logo is remembering the company and its "image".

Color
Effective use of color is an important part of your logo. Different colors depict different meanings. A logo in red portrays a different image than the same logo in blue. The color's hue also plays a part. Generally speaking, warm light colors have an intimate feeling while warm dark colors are more dynamic. Cool light colors have a clear feeling and cool dark colors convey a formal and reliable image.

As a general rule, a logo should not contain any more than 4 colors. Remember you want to keep it simple. Often just one color is all that is needed.

Stationary Design

Once the logo is established, the company letterhead, envelope, and business card designs are developed. Any other stationary used by the company, such as monthly statements or order forms, are all designed to present a cohesive image of the company.

Identity Package
An "Identity Package" typically consists of the development of the logo and design of the letterhead, envelope, and business card.


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