Web Site Design

Information Architecture

The content of your website is the most important factor in getting your message across and bringing in visitors. A site filled with poorly structured and/or hard to find content will only run people off. Whether you have a lot or a little, you need a planned structure, or information architecture, for your content. Like an outline, information architecture is the development of your headings, subheadings, page titles, and links. It governs how your navigation will look and work, where and how information will be grouped, and how your viewers will find that information. This structure should also be able to accommodate growth and change over time.

In planning and writing your user friendly structure and content, be sure your visitors are able to learn where information is quickly and easily. Too many links on any web page can make the page seem overwhelming to a visitor. Fewer, well grouped and consistent links make for easy navigation and will bring your visitors back again and again.

The information architecture and content for the website should all be developed and written before any design work begins. This will allow your site to be developed quicker and there will be fewer changes needed down the road. Be sure to use more commonly understood terminology in your content and leave the corporate lingo out.


Once your information architecture is established, it's time to begin the graphic design and programming development. Remember, your website is a digital extension of your company. Its appearance, organization, and "feel" should be designed to present the same cohesive brand image used for your letterhead, business cards, and other elements related to the company.

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